Scorecard
August 2026 · the KPIs, not the assessment score
| Metric | MAR | APR | MAY | JUN | JUL | AUG | Target | Change |
|---|---|---|---|---|---|---|---|---|
Audience size Social + email database + CRM contacts | 38,400 | 40,120 | 42,050 | 44,310 | 46,280 | 48,120 | 52,000 | +1,840 |
Total impressions All networks, email and search | 780K | 845K | 910K | 1.02M | 1.14M | 1.24M | 1.5M | +100K |
Website visitors Sessions, GA4 | 14,900 | 15,880 | 16,940 | 18,120 | 19,070 | 18,430 | 22,000 | −640 |
Top-line revenue Closed revenue, CRM | $940K | $1.05M | $1.14M | $1.24M | $1.33M | $1.42M | $1.8M | +$90,000 |
Quote-to-close rate Custom KPI, set by Whitfield | 22% | 24% | 25% | 27% | 29% | 31% | 35% | +2 pts |
Growth Partner Observations / Notes
from your strategist, against the numbers
Audience is up on the back of the September guide. Visitors slipped after the pricing page went down for four days. Revenue is ahead of pace but concentrated in two accounts.
J. Rivera · 02 Sep 2026
Ask Noa
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